Creating Your Export Canvas Masterpiece – a SheTrades Initiative

We are beyond excited to announce our first in-person training at Export House post COVID-19. Facilitated by Business Coach and Export Development Strategist Ms Nelida Cathalia and Business & Export Coach Michelle Low Chew Tung, this hashtag#SheTrades Initiative hosted by exporTT Limited was executed in partnership with the International Trade Centre, Ministry of Trade and Industry-TT and Inveni Business & Technology Limited.

The Export Canvas workshop promised and delivered on an imaginative and innovative step-by-step guide to creating a stellar export strategy. As part of the She Trades initiative, which provides support specifically for women entrepreneurs, this workshop transported Clients across borders, exporting their businesses’ export strategy from good to exceptional.

The workshop captured all the essential elements for producing a charismatic yet functional export strategy catered to the specific needs of each exporter/potential exporter within an intimate atmosphere of engagement and interaction among facilitators and Clients. The workshop encompassed a dynamic icebreaker session, followed by assessing the product’s export potential, export-planning basics, developing a strong brand, and an introduction to the export canvas tool.

Clients also received a deep dive into market sensibility: value proposition, demographic segmentations, conducting market research Clients also benefited from individual exercises, group exercises with corresponding presentations, and a question-and-answer segment.

Here’s what our coaches shared after the session:

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Nelida Cathalia

What an incredible Export Canvas training session it was! 🌟 The room was buzzing with participation, learning, and positive energy. Woman Entrepreneurs from diverse backgrounds came together, sharing their experiences and insights, creating an atmosphere of collaboration and inspiration. The training covered a wide range of topics, from market analysis to export strategies, empowering attendees with practical knowledge and tools.

Michelle Low Chew Tung and I facilitated engaging discussions and interactive activities, fostering an environment where everyone’s voices were heard. The enthusiasm and passion in the room were contagious, igniting a fire within each participant to embrace global opportunities and unlock their businesses’ true potential. Together, we are unstoppable!” 🔥💼💪

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Michelle Low Chew Tung

Truly excited about the amazing Export Canvas Workshop we facilitated today for the women business owners under the SheTrades Initiative. Empowering our women-owned businesses to increase focus on exports and helping them to set the framework for the development of their export plan. Nelida Cathalina and I are truly proud of this diverse group of women entrepreneurs. Big THANKS to Deborah Hoyte and the exporTT Team! The energy, active participation, enthusiasm and determination to take their business to the next level was simply awesome!”

A total of fifteen (15) Clients representing fifteen (15) businesses participated in this workshop. These included: Kelrosa Eco Sanctuary, Love And Joy Enterprises Ltd, D Master Cobbler, ACTS Holdings Limited Charlofarm, RentMyTutor.com, Gourmet Suds by Dara, Veusse Naturals Ltd, Matteo’s Store, R5 events Ltd, Enersphere Caribbean Ltd (ESCALA), Selecfit Shapewear, IndelimeTT Ltd, Engineering & Clean Technologies Ltd and Tuff Farms Limited.

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